From the Director's Desk....
Many of us wonder if ideas have a life of their own.
Why is it that some ideas replicate themselves and others die? Is there any
similarity between how ideas live and how genes survive? In the last
decade-and-a-half, significant bodies of work have emerged on the subject that
ideas are like living things. The surge in this thinking came after British
Anthropologist Richard Dawkins published "The Selfish Gene". Subsequently, Susan
Blackmore wrote "The Meme Machine". The latter is a seminal piece that dwells on
memetics. Just as genes are the subject of study in genetics, meme is the
subject of study in memetics.
The term 'Meme' is Greek; it is the essence of a replicable
idea.. Just as the purpose of a gene is to replicate itself, so is the purpose
of a meme. Yet its continuity depends on many factors. As with genes, a strong
meme cancels a weak one. Take the world of technology - think of the concept of
Internet Browser as an idea that originated in somebody's head. From there, it
replicated itself as Netscape Navigator, and became a commercially valuable
concept. But a time came when another meme called Microsoft Internet Explorer
challenged it and became the ruling standard - Just the way a strong gene would
cancel a weak one.
Organizations are people bound together by memes. If you look at
any active organization carefully, you will realize it represents not just an
idea, but possibly an idea of ideas. Hence an organization may be called a
memeplex, made up of its own mission, vision, values, myths and ways of working.
When the memes governing its social contracts weaken, employees and customers
unsubscribe to the memeplex. This can lead to the organization morphing into
something unintended, or it is withering away.
We at Plasti Pigments not just run our organization with ideas
of ideas, but along with innovations to ideas. Life is all about growth.
Adaptation is the keyword to growth. Thus we keep innovating the concept of
ideas which in turn add to the productivity and functionality of our
"The Fruition of an idea
depends on its innate strength, the attention it gets and how
much it is acted upon."